News.

OOH Discretionary Food Ban 24 February, 2021

Australia: Outdoor advertising industry ban on 'discretionary food' billboards near schools The outdoor advertising has launched a self regulatory campaign to restrict billboard advertising of unhealthy foods near Australian schools and tackle obesity. Peak industry body Outdoor Media Association (OMA) says the Health and Wellbeing Policy is a world-first to take an active role in limiting the public’s exposure to discretionary food and drinks.

Dynamic DOOH Success.

UK: Dynamic DOOH delivers a 48% higher success rate, so why are only 8% of campaigns using it? In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sights.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have never been higher & 2021 will be the year defined by trust and choice.

King of ‘The North’

The New Digital site just launched is the new king of the North!.

This roof mounted double sided Supersite provides uninterrupted, head-on viewing to a constant flow of heavy inbound traffic and being the only outbound supersite it boasts over 200m of viewing to outbound traffic. As a key connector to Warrigal Road and the Nepean Highway, this site is exposed to continual traffic flow throughout the day and night.