Industry News.

Keep up to date with the latest news from Billboards Melbourne, Billboards Australia and the Out of Home Industry as a whole.

OOH Discretionary Food Ban 24 February, 2020

Australia: Outdoor advertising industry ban on 'discretionary food' billboards near schools The outdoor advertising has launched a self regulatory campaign to restrict billboard advertising of unhealthy foods near Australian schools and tackle obesity. Peak industry body Outdoor Media Association (OMA) says the Health and Wellbeing Policy is a world-first to take an active role in limiting the public’s exposure to discretionary food and drinks.

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Dynamic DOOH Success.

UK: Dynamic DOOH delivers a 48% higher success rate, so why are only 8% of campaigns using it? In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sights.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have never been higher & 2020 will be the year defined by trust and choice.

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King of ‘The North’

The New Digital site just launched is the new king of the North!.

This roof mounted double sided Supersite provides uninterrupted, head-on viewing to a constant flow of heavy inbound traffic and being the only outbound supersite it boasts over 200m of viewing to outbound traffic. As a key connector to Warrigal Road and the Nepean Highway, this site is exposed to continual traffic flow throughout the day and night.

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