Billboard Advertising Prices

Many factors influence the pricing of billboard lease cost, such as traffic volumes passing a site, proximity to special events or tourist locations, times of year and even popularity of individual locations between advertisers. Below is a breakdown of approximate costs for various popular formats.

24 SHEET (6×3) 6m x 3m

These highly cost effective sites are extremely popular within small to medium businesses.

Pricing Approximates range from:

  • Market Rate: $2,000 – $3,800 pm
  • Installation: $400 – $525 approx
  • Print Production: $500 approx
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PORTRAIT 3m x 4.5m / 4m x 6m

These portrait sites, predominently come in 2 popular sizes 3m x 4.5m and 4m x 6m.

Pricing Approximates range from:

  • Market Rate: $2,500 – $7,000 pm
  • Installation: $300 – $495 approx
  • Print Production: $550 approx
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RAIL PLATFORM 6m x 3m

Campaign: GENERAL
Located on and across from the railway platforms these sites stare loudly at awaiting commuters.

Pricing Approximates range from:

  • Market Rate: $4500 pm
  • Installation: $500 approx
  • Print Production: $500 approx
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SUPERSITE 12.66m x 3.35m

With over 40 square metres of advertising impact, these 12.66m x 3.35m sites pack a huge punch for their cost.

Pricing Approximates range from:

  • Market Rate: $5500 – $30,000 pm
  • Installation: $800 – $900 approx
  • Print Production: $1195 approx
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SPECTACULAR 18.99m x 4.55m

A lot larger than the supersite, the most common size for the spectacular site being a massive 18.99m x 4.55m and 19m x 4.57m.

Pricing Approximates range from:

  • Market Rate: $6,000 – $40,000 pm
  • Installation: $1100 – $1300 approx
  • Print Production: less than $2000
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Billboard Locations.

Unrivalled in exposure, the gantry site forces the driver to take in the advertising creative as they pass directly below the giant structure.

Pricing Approximates range from:

  • Market Rate: $15,000 – $65,000 pm
  • Installation: $1100 – $1300 approx
  • Print Production: less than $2000
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Search for Billboard Locations Here

Placement is key. Start searching across every billboard site in Melbourne for your perfect location and get in front of the right audience.

format

BUS SHELTER 1.8m x 1.2m

The mini billboards of the street, these 1.8m x 1.2m sites can be bought line by line or as national packs.

Pricing Approximates range from:

  • Average Rate: $1500 pp / pm
  • Installation: $40 – 50 pp approx
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METROBACK 600 x 1200mm

These ad panels are an extremely cost effective form of local advertising and is typically bought in packs.

Pricing Approximates range from:

  • Packages start at around $5500.
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Bus / Tram WRAP

Bus wraps and Tram wraps demand attention and are an exceptional format when look to promote your brand.

Pricing Approximates range from:

  • Packages range between $40,000 and $60,000.
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Bus Interior

Reach a highly captive audience who have time to read and absorb messages with Interiors.

Other interior options are also available.

Pricing Approximates range from:

  • Average Rate: 50 pk – $4,500 pm
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POSTER 1440mm x 1020mm +

Poster Advertising is a great form of street advertising at a local level with excellent reach.

Pricing Approximates range from:

  • Average Rate: $25 – $100 per poster per week
  • Installation: $4 pp approx
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AIRPORT

There are many formats available when advertising at the airports.

Pricing Approximates range from:

  • Average Rate: Contact us on 1300 750 922 for more information around Airport formats and pricing.
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Please note this is only indicitave average associated costing only. The billboard price ranges quoted are gst exclusive. Pricing is subject to change without notice.

One way of saving on print production costs for multiple site campaigns is to rotate your billboard skin. Once printed the billboard skin can be moved to same sized billboard sites the next month or even stored and used at a later date.

Billboard advertising periods work on Lunar calendar, each lunar month is 28 days. There are 13 lunar months per calendar year.
Minimum buy for static billboard advertising is 1 lunar month and minimum buy for a digital billboard is typically 1 week.
Minimum buy for static bus shelters is 2 weeks and digital bus shelter is 1 week.

To see our latest calendar with posting dates please click here.

Creative costs are not included in the above pricing. Creative costs can vary depending on the time and amount of design elements involved.

Please contact us now for a strategic proposal and more accurate price for your billboard site of preference, or for further information please see our Faqs advice section.

1300 750 922 or hello@melbournebillboards.com.au