Melbourne Trains are highly visible in and around Melbourne as the network is predominately above ground with numerous level crossings where campaigns are viewed by vehicular traffic. Melbourne Trains provide a powerful platform for advertisers to achieve unparalleled reach of the outer suburbs.
There are various advertising formats available to advertise on including train wraps and interior advertising. Formats will vary depending on the state advertised in.
Trams are and Integral iconic part of Melbourne and Adelaide’s landscapes.
You can place advertising on the sides of the tram on the rear, inside the tram, or wrap the entire tram.
You can also advertise on the lightrail and monorail in other states.
We cover a wide range of transit options including bus, tram, and rail media. Buses go where people go – where they live, shop, work and play – and so does the advertising on buses. The strength of a bus transit campaign is its constant ability to find it’s target audiece. A bus transit campaign “mingles with consumers,” and follows the flow of shoppers and their spending power.
You can place advertising on the sides of the bus, on the rear, inside the bus, or wrap the entire bus.
Bus Shelter Advertising, is a mini street billboard, but at street and eye level… Perfect!
These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard format. The Bus shelter is predominently bought in packs for mass brand awareness.
The Bus Shelter advert is 1.8m x 1.2m in size.
Unrivalled in exposure, the gantry site forces the driver to take in the advertising creative as they pass directly below the giant structure.
Also classed as a spectacular billboard or Landmark billboard site, the gantry billboard is located primarily on main arterials and Freeways. Gantry Billboards vary in size, a common dimension is 2.55m x 22.58m. This type of site is usually backlit or digital.
A lot larger than the supersite billboard, the most common size for the spectacular billboard is a massive 18.99m x 4.55m and 19m x 4.57m.
Spectacular billboards are larger than 50 metres square. Located on main arterials and inner city locations, their immense size provides premium visibility and impact for campaigns to maximise brand presence and status.
These portrait sites, predominently come in 2 popular sizes 3m x 4.5m and 4m x 6m.
Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas.
These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard format.
Located on and across from the railway platforms these sites stare loudly at awaiting commuters.
Known as Cross Track or Railway these billboard sites are 6m x 3m in size. This billboard is again best suited to targeted campaigns on a site by site basis or as big packages to provide mass reach for national market based campaigns.
70% of Rail Commuters say they pay attention to ads on platforms at train stations.
Digital billboards are becoming more common in Australia, they command greater attention due to their bright display, and moving graphics.
Most Digital billboards have a share of voice of 6, 8 or 10 slots. Each slot rotates every 10, 15 or 30 secsonds. Due to individual council regulations, each billboard will vary in rotation and slot length.
Digital billboards can be installed instantly, booked programatically and are an extremely effective and flexible OOH format option.
These highly cost effective sites are extremely popular within small to medium businesses.
One of the oldest billboard sizes, the 6 by 3 billboard was known as a 24 Sheet Poster, or 24’s. It was originally glued together in 24 sheets of paper. 6m x 3m in size, this billboard is most often located on secondary arterial roads, commercial areas and near train stations. This billboard type is best suited to targeted campaigns on a site by site basis or as big packages to provide mass reach for national market based campaigns.
