Digital billboards are becoming more common in Australia, they command greater attention due to their bright display, and moving graphics.
Most Digital billboards have a share of voice of 6, 8 or 10 slots. Each slot rotates every 10, 15 or 30 secsonds. Due to individual council regulations, each billboard will vary in rotation and slot length.
Digital billboards can be installed instantly, booked programatically and are an extremely effective and flexible OOH format option.